Sicksports is a social-fueled media brand totally informed by the mobile-native demographic (the #Generation). What we’re creating isn’t a new product; it’s a vision for social and media as one.
Through the power of technology, the world is overwhelmed by an endless stream of content; social is media, and content is social. With a Founders’ team that’s equally rooted in media and technology, Sicksports is defining experiences that cut the clutter and embrace their union – combining personal relevance, social popularity and quality content from sources that matter.
Sicksports started with this insight: no social or media site caters to sports for the #Generation. On social sites, there are followers who don’t care about their sports. On media sites, there are sports stories and sources they don’t care about.
Why sports? For this demographic, sports are central to their lives. Most participate in sports, creating vital social circles and shaping their self-identities. As fans, sports are also fodder for social currency. Being the first to know what’s trending earns bragging rights with friends and opens doors to new connections.
Sicksports’ mobile products fuel social currency around sports. A mission-driven company, Sicksports is a positive force for youth – championing and inspiring them in their personal journeys through the power of sports.
Every member of the Sick Founders team has a work history with others in the group, and geeks out as much on music and design as sports and technology. To ensure our products are hyper-focused on youth audiences, Sicksports’ office in San Francisco buzzes with six high school, college and grad school interns. Fueled by an endless supply of chips and chocolate, the talented group has had a hands-on role in shaping the apps.